Recently, Ubisoft decided to release a promotion for the first ever gameplay trailer for the upcoming Assassin's Creed III. You can read the Neoseeker article on it
here.
Essentially, they are looking for 1,776,000 social shares between three methods:
- Recruit friend - via a 'share' on FB
- Tweet #AC3
- Post on your timeline - via FB
Let's take a look at why this was not a well thought out idea to begin with.
The number is the largest factor in why this publicity stunt failed, secondly because the 'prize' at the end of it all really just isn't worth the amount of time and effort for some people.
The game takes place in 1776 so number is relevant to the game in that respect but to put it close to 2mil is a bit ridiculous. Here are some statistical data (which you can even find yourself) to prove why.
Let's assume that every single person who participates does all three, this means that the tota
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